Nicole Ulrick Nicole is a creative and confident leader with expertise in project and account management, team leadership, client communications and creative direction. Her robust background includes roles with startups, agencies and high profile brands including PwC, NBC, Disney and Live Nation. Nicole's approach is built upon aligning the business goals, target audience, industry trends and consumer behavior towards data-driven results and meaningful conversions. Experience » Nicole is a creative and confident leader with expertise in project and account management, team leadership, client communications and creative direction. Her robust background includes roles with startups, agencies and high profile brands including PwC, NBC, Disney and Live Nation. Nicole's approach is built upon aligning the brand, target audience and industry trends towards data-driven results and meaningful conversions. Experience » PwC Managing the PwC Health Team required a quick ramp up to a leadership role during multiple launches of high-profile complex campaigns. Daily tasks included overseeing the internal creative agency, orchestrating launches, defining project scope, evaluating KPIs, reinforcing client relationships and identifying potential growth opportunities. Big White Wall With an established brand in the UK that needed to be uniquely redefined in the US, the challenge was to display consistency yet independence while ramping up to a million+ user-ready platform. An entire brand was built from the bottom up including a complete branding guide, website, marketing and sales kits and more. U2 A high profile project with many complex components needing direction, vision and teamwork. The outcome was a cohesive solution of superior web design and development, project production, team management and client liaison. This was a successful collaboration with the creative team of Live Nation and lead to the launch of future projects and partnerships. NBC A role that involved diving deep into the design, construction and code of several TV show-specific subsites as well as the overall NBC.com umbrella site to give each part detailed attention and overall branding consistency and synergy. Roles involved web design, back end coding and development, project management and production. Disney Interactive As a world-class brand with several moving parts and high exposure, working with Disney Interactive proved to be an in-depth experience of what goes in to managing a powerful online brand. Roles included project management and design lead, sub-site design consultation and ad campaign production coordinator. Pepsi A fun and rewarding project working with one of the most recognized brands on a global level. Tasks involved ad design production, ad campaign planning, project management. Narnia Working on Prince Caspian provided valuable insight of the essentials for a robust marketing campaign. Being positioned as the project manager and producer, responsibilities included hands-on support and guidance on all levels including branding coaching and design lead, backend technical support and overseeing ad campaign strategies. Jeep How does one tackle an ad design for an elite world-class brand such as Jeep? With leveraging the reputation and quality of their product in to a visual and verbal format that's entertaining and engaging. Ultimate Band This project went out on a ledge to develop an online experience that went far beyond gaming. The goal was to create a robust community with enticing features, rewards and interaction to develop a long-term fan base. This experience required creative lead, goal and budget analysis, team and project management. Eva Zeisel Working with a true legend was more than a learning experience, it was an entirely new way of looking at a remarkable person whose story and work made historical movement. Tasked with the opportunity to create an online representation just as noteworthy was a humbling honor. Thank you Eva for your inspiration in the design community and to the human race! ThirdEye Yoga Our relationship with ThirdEye Yoga went far beyond the typical roles of web design. It started with a thorough examination of the fundamental business goals. Once this became redefined in a powerful brand upgrade, the entire line of collateral was renovated to support and showcase their thriving and unique niche in the health and wellness industry. Services included business consultation, branding coaching and content consultation, logo design, web design and development, branded photography, SEO integration, online newsletter campaign, online marketing, social networking, and business card design. Brooklyn Bridge Bootcamp This team has a hard-core following of dedicated fitness fans. The job entailed amplifying the brand to capture that same feeling and energy in an online experience. The transition included logo design, branding coaching, content consultation, web design and development and email campaign concepts. ADDA Complete membership site for the Los Angeles Association of Deputy District Attorneys Gary Small This challenge stemmed from redefining the standard impression and presentation of a doctor and medical author to an intriguing man with a compelling angle. We took the white medical coat off and presented Gary Small to the world as a passionate pioneer in his work. Services offered included branding coaching and content consultation, web design and development, project management, photography, videography, ecommerce, CMS integration. Lucky Dog Leather Ecommerce can be a complex component to integrate in to a business, so the goal was to make the experience user-friendly and fun! LDL received a lively logo, branding coaching, web design and development, ecommerce integration and online blog campaign setup. PaperSpecs This established company already had a client base and needed to remain consistent with their known brand, yet upgrade and expand their online presence in to a more robust and user-friendly experience. The process revealed a strong potential to up-level their brand and enhance their website with powerful touchups and modifications. BottleRock Restaurant This restaurant was a hot spot in a prime L.A. location so their branding and website needs had to be stellar. Strong visuals and appetizing verbiage were served up to make this project as tasty online as it was at the table.